UI/UX Interface, Gamification, Culinary app

Our app will make cooking the easiest it’s ever been, From picture recipes to simplified recipes, while prioritizing yummy dishes. While having little to no experience in cooking, recipes are easy to follow, while have a community of people right in the same boat as you, and once you get comfortable enough, you can browse, trade, and share recipes with the dice community. 

RESEARCH

  1. How often do you cook in a day?

    once or twice a day realistically.

2. If you want to look for a recipe, where do you go?

pinterest, hates it lowkey, always a blog and scrolling for like 10 minutes, or look on YouTube, visual learner, watch videos.

3. Do you prefer quick and simple recipes or more complex and involved cooking processes?

a good mix like something that doesn’t take a while but something that has a lot of flavor.

4. What were the specific challenges you faced while using a cooking app?

some terminology, boiling vs. simmer, braizing, people don’t write the recipes correctly, break down ingredients , horrible recipe direction and communication.

5. What types of kitchen utensils and tools do you currently have?

all her moms, cheese grater, sifter, mixer, blender, food processor, garlic press, lemon squeezer,

CUSTOMER JOURNEY MAP

SITEMAP/USER FLOWS

MOSCOW METHOD

Must Have

User registration, log in functionality, basic search and filter features, onboarding of some sort maybe not level driven but you interesting in cooking.

Should Have

Social media sharing integration, words of affirmation, sharing recipes, videos, tik tok kind of aspect, basic reading recipes, ingredient list, 5 basic step onboarding.

Could Have

Review rating recipes, likes/dislikes/regulation commenting, trending recipes, coffee, drinks, etc.

Won’t Have

Complex recipes that could be intimidating, expensive recipes, people that are “culinary experts”, payment, subscriptions, app purchases.

PROCESS & WIREFRAMES

PROTOTYPE

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Exhibition Catalogue